A modern framework for expanding medical practice visibility and revenue
Unlocking Practice Potential with the ‘Seven Ps’
In an era where physician authority can feel diluted and devalued, standing out is more crucial than ever. The path to growing patient volume and revenue is no longer paved by traditional marketing alone. Today’s patients search online, read reviews and seek providers who are not only experts but who also are authentic and accessible.
At HealthLinks Marketing, we’ve restructured the traditional “Five Ps” (people, place, product, price, promotions) marketing mix and created a framework of “Seven Ps” (physicians, patients, platforms, production, personalization, privacy and proof.) Designed to elevate medical practices through a continuous 90-day loop of outcomes management, this blueprint builds a thriving practice.
Physicians: Authority, authenticity and access
You are your strongest asset. Patients want both expertise and connection. Build your brand by showing authority, authenticity and access. Use the platforms that fit your style – whether social media, video, articles or referral visits. The goal: Share medical knowledge in a relatable way that makes you approachable and trusted.
Patients: The center of your practice
Put patients at the core of every decision – from staff training to resource allocation. A patient-first culture drives loyalty, referrals and positive reviews that fuel growth better than any strategic marketing tool available.
Platforms: Your digital foundation
You can’t be everywhere – choose strategically. Your website is the hub and must be mobile-friendly, simple to use and optimized for local search. Then select three to five platforms based on data, goals and patient demographics. Whether you are using email, blogs, social media or advertising, focus on consistency and integration.
Production: Elevating your content
High-quality production sets you apart. Video is king, and professional creative brings your message to life – whether through patient testimonials, website visuals or social posts. Strong production ensures that your content captures attention and drives action.
Personalization: Making a human connection
Stock images don’t stop the scroll – real people do. Show your team, your practice and answer patients’ real questions. Authentic, tailored content builds trust and connection before patients even step inside.
Privacy: A non-negotiable priority
In health care marketing, HIPAA compliance is essential. Protecting patient data requires secure systems, strong agreements and partners who understand protected health information. HealthLinks continuously monitors and safeguards both your patients’ and your practice’s PHI.
Proof: Measuring what matters
Marketing must show attribution. Long gone are the days of five-year marketing plans. The digital landscape and its associated metrics change too quickly. By measuring key metrics, refining in real time, and tying transparently to patient volume, you ensure every dollar drives growth.
Click the link below for a complimentary practice marketing diagnostic, and learn how HealthLinks Marketing puts the “Seven Ps” to work to help our partner practices grow.
By Hunter H. Kerrison, MHA, Chief Strategy Officer, HealthLinks Marketing
